SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner. luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
In December, China stunned the world when the most widely used international education assessment revealed that Shanghai’s schools now outperform those of any other country not only in math and science but also in reading. Some education experts have attributed these results to recent reforms undertaken by the Chinese government.
At the 2022 LIA judging, held in Las Vegas, Ogilvy India has been awarded the Integration Grand LIA and Ogilvy Thailand has won the TV/Cinema Grand LIA. In addition 19 Golds were awarded to Asia.
Judging in Las Vegas for the London International Awards is over. The judges in every jury have poured over the work and spent a lot of time discussing and debating each shortlisted entry at great length.
This week on Sinica, Kaiser Kuo and David Moser are joined by Jiang Xueqin, deputy principal of Tsinghua Fuzhong Affiliated High School and author of Creative China, for a discussion of the education system in China. Specifically, we’re curious to find out how China’s education system ranks internationally, how the politics of education play out here, and all the unscrupulous