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Indie artist’s guide to Apple Music
While it’s important to not focus on any one streaming service for your music promotion Apple Music, as one of the top earning streaming platforms, should not be ignored. Here we provide an artist’s guide to navigating America’s #2 streaming service.
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When promoting your music, it’s important that you NOT put all your focus on a single streaming service. Your fans aren’t all in the same place; listening is fragmented across numerous platforms, including Spotify, Amazon Music, YouTube Music, and Apple Music.
Any promo message you share with your entire audience should acknowledge that fact, and Apple Music should be featured alongside other popular services. That’s because as of 2020, Apple Music is second to Spotify in overall subscribers. The numbers break down like this: