Maruti Suzuki NEXA is proud to announce the momentous milestone of 2 million cumulative sales. Driven by the philosophy of ‘Create.Inspire.’, NEXA has been
Maruti Suzuki s Nexa sales channel crosses 13 lakh sales in 5 years
Tuhin Guha Published: February 10, 2021, 03:51 PM IST
Maruti Suzuki s premium sales channel, Nexa, has garnered over 13 lakh customers in the five years since its debut. In 2020, over 2.3 lakh sales were sold via this sub-brand. This makes Nexa equivalent to the third-largest car brand in India.
The first model to be sold across these sales outlets was the S-Cross in 2015, which in its BSVI petrol form has seen its sales double from earlier levels. The facelifted Ignis has sold 27,000 units until Dec 2020, a low figure by Maruti Suzuki standards but 45 per cent buyers have been below 35 years of age. Other strong sellers for Nexa are the Baleno which has been the fastest to reach the 8 lakh sales figure in 5 years and the Ciaz, which was the leader in the C-segment sedan market between 2016 and 2020.