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How a run-down Ford launched a music revolution that swept Brazil s Carnival

Sound begins blasting ear drums and rattling bones even before the speakers — hauled by big rigs creeping their way through Brazil’s thronging Carnival crowds — draw near. The behemoth sound trucks known as electric trios are a Brazilian innovation that amplified music and effectively did away with front-row seats — making Carnival more accessible. In the seven decades since the first one hit Brazil's streets, they have become a fixture of the country's annual pre-Lenten festivities and draw millions to the streets.

How a run-down Ford launched a music revolution that swept Brazil s Carnival - Thompson Citizen and Nickel Belt News

How a run-down Ford launched a music revolution that swept Brazil s Carnival - Thompson Citizen and Nickel Belt News
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