Brewhouse in Cranbrook.
The local business community is in the throes of digital transformation at the #BuyBasinFestival, which runs until the end of April as participants launch themselves into the private world of consumers through live Facebooking with the help of social media experts in a series of broadcasts on Facebook.
The Heidout Restaurant and Brewhouse in Cranbrook is one of 100 businesses, artists, and creators across the Columbia Basin participating in the festival sponsored by the Columbia Basin Trust and FestivalSeekers.
“It’s amazing for non-techy people to be able to create a live video tour. We did a tour of our brewery while promoting our giveaways – we had over 28,000 views and sales increased right away,” said Heidi Romich, co-owner of The Heidout.