Natero betting on power of data science
A new company believes its model combining big data analytics and machine learning is a big improvement over the guesswork making up most customer success options.
Natero is a Silicon Valley-based software company working to improve customer success in Software-as-a-Service (SaaS) companies Garth Goodson
“Existing customer success solutions are based solely on intuition and best-guesses rather than data science and business intelligence,” said Craig Soules, Natero co-founder and CEO. “As a result, companies are missing out on critical opportunities to retain and expand within their existing accounts.”
Natero’s model helps customer service managers take a proactive approach to customer relations by interpreting the large volumes of data many SaaS companies generate about their customers.