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WPP merges BCW and Hill & Knowlton to create Burson | PR

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report

It s going to be unbeatable : WPP s Mark Read discusses BCW-H&K merger | PR

Mark Read details the thinking behind the move, including what role AI may have played

WPP merges BCW and Hill & Knowlton to create Burson | News

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report.

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