Expert: Security, comfort top of mind for 2021
If 2020 was the year of the unexpected, many are hoping that 2021 will be the year of a return to the expected. From a return to more traditional ways to get news and information to more in-person gatherings, this is what one expert believes we can expect from 2021.
A return to traditional interaction A successful vaccine, coupled with extreme device fatigue from the last year will lead to revitalized interest in more traditional formats such as OOH, DOOH, and audio. In fact, VIOOH s annual State of the Nation report found U.S. marketers were planning to include programmatic DOOH in 51% of all digital campaigns in 2021, a figure unheard of a couple years ago. As data targeting and measurement within these formats advances, advertisers will truly start to realize their power when executed properly, said Craig Benner, CEO, Accretive Media.