Owen’s Craft Mixers raises $7.5 million 5th May, 2021 by Kate Malczewski
Tonic water and mixer producer Owen’s Craft Mixers has closed a US$7.5 million investment round that will help the brand continue its expansion in the retail and on-premise markets.
The Owen’s Craft Mixers range includes tonic water, mixers and cocktail mixes
Investors in this star-studded round of funding include country music singers Lee Brice and Ryan Hurd, musician Darius Rucker, former professional hockey player Mario Lemieux, investment firm Levy Family Partners and Rumchata creator the Maas family.
Josh Miller, Owen’s co-founder and president, said: “We are thrilled to be announcing our most recent round of funding, which will propel Owen’s Craft Mixers to become the leading, go-to, premium mixer brand.”
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The pandemic has driven fundamental shifts in the business of alcoholic beverages as well as domestic behaviors within the home. With strict at-home orders, Americans began bringing more and more alcohol into their homes to combat stress in some cases and boredom in others; interest in at-home cocktail making rose sharply. Owen’s Craft Mixers is a premium mixer brand that offers an array of flavors and mixes to allow consumers to make the perfect cocktail from the comfort of their home. The mixers are available in 14,000 physical stores including Public, Kroger, and CVS, and online through the company’s website and Instacart. Owen’s Craft Mixers are also available at bars and restaurants, sports venues, and golf courses. This omnichannel strategy led to a 378% increase in sales year
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Owen’s Craft Mixers
The pandemic has driven fundamental shifts in the business of alcoholic beverages as well as domestic behaviors within the home. With strict at-home orders, Americans began bringing more and more alcohol into their homes to combat stress in some cases and boredom in others; interest in at-home cocktail making rose sharply. Owen’s Craft Mixers is a premium mixer brand that offers an array of flavors and mixes to allow consumers to make the perfect cocktail from the comfort of their home. The mixers are available in 14,000 physical stores including Public, Kroger, and CVS, and online through the company’s website and Instacart. Owen’s Craft Mixers are also available at bars and restaurants, sports venues, and golf courses. This omnichannel strategy led to a 378% increase in sales year-to-date as compared to 2020. Alleywatch caught up with Cofounder and President Joshua Miller to learn more about the company’s impressive traction, future pl
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Owen’s Craft Mixers Raises $7.5M for its Premium Mixer Brand as Interest in Drink from Home Surges
The pandemic has driven fundamental shifts in the business of alcoholic beverages as well as domestic behaviors within the home. With strict at-home orders, Americans began bringing more and more alcohol into their homes to combat stress in some cases and boredom in others; interest in at-home cocktail making rose sharply. Owen’s Craft Mixers is a premium mixer brand that offers an array of flavors and mixes to allow consumers to make the perfect cocktail from the comfort of their home. The mixers are available in 14,000 physical stores including Public, Kroger, and CVS, and online through the company’s website and Instacart. Owen’s Craft Mixers are also available at bars and restaurants, sports venues, and golf courses. This omnichannel strategy led to a 378% increase in sales year-to-date as compared to 2020.