Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
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Consistently and correctly quantifying the value created for the enterprise via marketing initiatives.
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Or, more simply, “What’s working and what isn’t working?”
Do Even the Best Marketing Metrics All Fall Short?
Marketing platforms have historically offered marketers various types of data to support this effort including:
Advertising cost data (CPC and/or CPM).
Intermediate performance data (clicks, impressions, etc.).