Influencing the influencers: If you’re good friends with a SocMed celebrity, this could be just the job for you
Customer-facing companies in the FMCG, retail, banking/financial services and e-commerce sectors are looking for Influencer Relationship Managers to manage social media influencers for brand endorsements December 11, 2020 / 01:12 PM IST
Noida resident Nikita Baptista, 34, who was part of the social media marketing team at an IT firm, had been looking for a more ‘exciting’ role after 2019. Since she was very active on social media as part of her role, Baptista had become friendly with influencers on Instagram, often offering them advice on how to get brand endorsements. Amidst this, she was approached by hiring consultants for a potential position as an ‘influencer relationship manager’ at an e-commerce major.