why not potato milk since it is the most sustainable? this new term i the most sustainable? this new term i am the most sustainable? this new term i am hearing the most sustainable? this new term i am hearing climatarian i term i am hearing climatarian dyess. they will be on trend in 2022. climatarian diet. do you set your potential consumers caring much more about the state of the environment? see. state of the environment? see, ,, , state of the environment? see. ,, i, see. sustainability is top of mind for see. sustainability is top of mind for everybody - see. sustainability is top of mind for everybody so - mind for everybody so absolutely. it is a big driver for purchase and if the product is good as well and you can use it as any other milk then of course, why not. course, why not. other big alternative course, why not. other big alternative sustainable - course, why not. other big i alternative sustainable brands out there, oatly, the nestle p based milk, they a
believes the private sector needs to step up.- believes the private sector needs to step up. maybe 2050 is the riaht needs to step up. maybe 2050 is the right one needs to step up. maybe 2050 is the right one for needs to step up. maybe 2050 is the right one for enormous - the right one for enormous economies but businesses need to start acting now and that is an imperative people in the private sector. private sector. the time for ureen private sector. the time for green apparel private sector. the time for green apparel may - private sector. the time for green apparel may be - private sector. the time for| green apparel may be here, private sector. the time for - green apparel may be here, will allbirds be the ones to deliver? michelle fleury, bbc news. finally, staying with our sustainability theme. if you re one of the growing number of people choosing alternatives to dairy, you won t be surprised to hear that one in three people in the uk now drink pla nt based milk. oat mil
you have to try to persuade me that i am going to have this in my morning tea or coffee. how is potato milk made and is it nice? it is potato milk made and is it nice? , , . ., is potato milk made and is it nice? , , nice? it is very nice and you can definitely nice? it is very nice and you can definitely have - nice? it is very nice and you can definitely have it - nice? it is very nice and you can definitely have it in - nice? it is very nice and you can definitely have it in a i can definitely have it in a coffee and it has nutritional value. i coffee and it has nutritional value. , ., , ., value. i still need a bit of persuading value. i still need a bit of persuading a value. i still need a bit of persuading a thing. - value. i still need a bit of persuading a thing. the | persuading a thing. the alternative milk market is absolutely enormous now but cow s milk is the market leader, particularly in the uk. could it become something of a bygone age? i could it become somethin
struggling with it? i think it is still bubbling away. they do have this global brand, they were well known, it is the market everyone knows, the reputation damage has been done. it is slowly going away but i think there are still challenges around the status of drivers and lots of different countries, it is still ongoing. they have regulation issues bubbling away again in different countries, so it won t go away. i think the spotlight will come back on, how they are treating their workforce. and without a workforce. and without a workforce they can t deliver services and therefore won t be able to make any money. very interesting, rebecca crook from soma global. great to talk to you. stay with us on bbc news, still to come: fried, mashed boiled, or in your coffee. will consumers dig the latest dairy alternative? milk made from potatoes.