and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% - comes from the front and not the back. yep, it s all about the burps. a . 107 of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you what is magenta wearing and why? magenta s wearing the latest in wearable technology for our bovine friends. she s got two bits of kit on her. one, a pedometer kind of like what we all wear on our wrists t
and so in this show, we re asking what role do technology and innovation play in helping reduce our emissions? can technology save our world? so, let s start, and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% comes from the front and not the back. yep, it s all about the burps. 10% of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you, what is magenta wearing and why? magenta s wearing th
she knows it s coming. she doesn t chase it like a cat does. 0h, she s. and the reading is 18 ppm. so it s been a while since she s had a lot of food. 0k, she s having a clean day. all right. thank you, eileen. now, one way to cut down on cow burps is to cut down on cows, of course. but in the meantime, did you know that there is a company that is working on a way to catch the methane as it comes out? how are they doing that? cow masks, of course. true story. the masks have fans in them which suck in the methane and oxidise it and the makers say they can cut the amount of methane released by half. cow masks, everybody. eileen, that is fascinating. thank you so much. thank you, team, and thank you, magenta. woo! lara. well, that went a lot more smoothly than it may have done! but what comes out of a cow could also be affected by what you put into a cow. this lot are eating feed created from seaweed found in the waters of hawaii, and its makers, blue ocean barns, claim it cuts emissions
95% - comes from the front and not the back. yep, it s all about the burps. a . 107 of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you what is magenta wearing and why? magenta s wearing the latest in wearable technology for our bovine friends. she s got two bits of kit on her. one, a pedometer kind of like what we all wear on our wrists that measures what she is doing, lying down, sitting, walking around and how much energy she s using. and around her neck, she s got something that measures her head movements so we can know when she s eating and when she might be producing something out of her front end. and that helps you to work out how much methane she s producing? yeah, so methane is produ
the methane changes over time, how it might differ for this cow over another cow or eating different foods. is there any way we can find out how much methane magenta s producing right now? yeah, so the equipment that we have in the chamber is not exactly the same as this this is a laser methane reader. right. that measures the parts per million of methane that might be coming out of magenta s front end at any one time. let s give that a go. i m going to get out of the way cause it is a laser! there s a laser, and we all know how dangerous lasers are. so, magenta, if you don t mind. yeah, don t listen, magenta! 0k. 0h.she s licking it, she knows it s coming. she doesn t chase it like a cat does. 0h, she s. and the reading is 18 ppm. so it s been a while since she s had a lot of food. 0k, she s having a clean day. all right. thank you, eileen. now, one way to cut down on cow burps is to cut down on cows, of course. but in the meantime, did you know that there is a company that is work