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This year’s Ramadan Advertising barely mentions the pandemic, but optimistic, purposeful creative that looks to the bigger picture shows that Covid-19 has transformed brands’ approach
Across the Middle East and North Africa, the holy month of Ramadan and the festival of Eid have become a key moment for marketers. The focus on family and the evening fast-breaking meal Iftar makes it a natural space for FMCG and telecoms sectors, while the strong association with charity and helping the poor means that it’s also a time of year for third sector organisations and purpose-driven brands to come to the fore.
Pandemic hits critical point as Europe deaths top one million gmanetwork.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gmanetwork.com Daily Mail and Mail on Sunday newspapers.
Europe passed the grim milestone of one million coronavirus deaths on Monday, as the World Health Organization warned that infections are rising exponentially despite widespread efforts aimed at stop…