More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
The dynamics of the travel recovery and setbacks around the world during the first quarter prompted Booking Holdings for the first time in recent memory to provide percentages about the geographic sources of its business.
Other than the company being strongest in Europe and committed to expanding in the U.S., that business mix has always been kept under wraps, absent from financial discussions and filings.
The numbers explain why expanding into the U.S. is so important for Booking.com, the largest brand in a portfolio that includes Priceline, Kayak and others, and why Booking Holdings was unable to take advantage of the boom in short-term rentals during the quarter that ended March 31.