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Over the past year, an influx of entrepreneurs has entered the wine industry. Through job losses or reduced working hours, industry changes forced wine pros to find new ways of making a living. With restaurant shutdowns, many sommeliers moved to virtual spaces, where they live-streamed tastings and seminars, and cultivated social media brands. Consultants transitioned from curating restaurant wine lists to online wine clubs.
To navigate these new ventures, wine professionals must stand out, and credentials can help establish authority. But with a wide variety of certificates and courses, how does one make sense of the most appropriate options to pursue?