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A few months before Saudi Arabia made the historic decision to throw open its doors to foreign tourists in 2019, two entrepreneurs were already putting the finishing touches to a business plan that they hoped would take their high-end footwear brand to new heights.
Muneera Al Tamimi from Saudi Arabia and Mohammed Kazim from the UAE launched Tamashee Experience in 2018, a venture that offers guided tours to locations in the Arabian Peninsula.
The plan was to showcase little-known but culturally rich parts of the region, and link it back to their traditionally rooted footwear brand, Tamashee. Muneera Al Tamimi, co-founder of Tamashee. Courtesy Mahra AlMehairi