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As you all know, I’ve been focusing on helping out companies create a fantastic customer experience for these past few years with my keynotes and books. There are many ‘roads’ leading to a great cx, obviously, but there also are some essential ingredients that – if executed well – will help you achieve an offer and level of service that your customers will truly love. So here are my 12 golden guidelines that will help your company build a powerful vision about customer experience. Enjoy!
This is one of the biggest pitfalls for organizations: I’ve seen too many of them develop this huge idea and strategy around customer experience. Their vision becomes so big and complex that it’s almost monstrous. Most of the time, however, the result is that the execution fails just as monstrously.
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