The Edition
Nafaahath Ibrahim
28 January 2021, MVT 19:35
Thomas Cook logos are pictured on the tailfins of the company s passenger aircraft parked on tarmac at Manchester Airport in Manchester, northern England on September 23, 2019. PHOTO:
Oli SCARFF / AFP
Nafaahath Ibrahim
28 January 2021, MVT 19:35
Maldives Marketing and Public Relations Corporation (MMPRC), on Wednesday, announced that Visit Maldives has commenced a joint marketing campaign with with one of India’s leading travel services company, Thomas Cook India.
According to the statement by MMPRC, the 3-month long campaign aims to increase travel demand from India to Maldives.
With highly focused marketing activities, the campaign will make use of Thomas Cook India’s digital channels to “create destination awareness and enhance visibility”.
The portfolio features a blend of palaces, forts, havelis and wellness and wildlife resorts. The heritage stays are spread across 40 locales from Srinagar, Gangtok, Dharamshala, Corbett, Nainital, Palampur, Amritsar, Jaisalmer, Jodhpur, Ranthambore to Pench,Chandrapur, Ooty, Coorg, among others, Thomas Cook India said in a filing to the BSE. Limited reopening of borders has put the spotlight firmly on Destination India and we are delighted to partner with the WelcomHeritage Hotels to catalyse domestic tourism, Thomas Cook (India) President & Country Head Holidays, MICE, VisaRajeev Kale said. In a similar vein, SOTC Travel, Leisure, President & Country Head Daniel D souza said, We are delighted to have associated with WelcomHeritage Hotels to feature the finest traditions of heritage and hospitality in India with a unique portfolio of palaces, forts, havelis and resorts .