Thousands of people have signed petitions today demanding Piers Morgan returns to Good Morning Britain.
Three separate online campaigns are urging bosses to offer the journalist his job back in the wake of his dramatic exit last night.
One - called Bring Back Piers Morgan! - accused the channel of treating him appallingly .
And a third, signed by more than 35,000 people, described getting him sacked as an absolute farce .
There has also been an outpouring of support on social media as viewers lament his loss from the show - and vow to stop watching it from now on.
Mr Morgan is understood to have been ordered to apologise - but he refused and quit, instead saying he had the right to tell viewers his honestly held opinions and declaring: Freedom of speech is a hill I m happy to die on .
Meghan complained to ITV about Piers claiming his views could upset people with mental health problems
Mr Morgan refused to apologise or back down saying: Freedom of speech is a hill I m happy to die on
Ranvir Singh hosted Good Morning Britain with Susanna Reid today as show beat BBC rival for the first time
Piers stands by his view that he didn t believe a word of the Duke and Duchess Oprah interview shown by ITV
Critics orchestrated a campaign to inundate Ofcom with complaints with 41,000 received in 24 hours
Piers Morgan shows why a celebrity journalist is a terrible thing newstatesman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newstatesman.com Daily Mail and Mail on Sunday newspapers.
Piers Morgan has left the celebrity world divided following his abrupt departure from Good Morning Britain, with various stars coming out to support or criticise him.