Umfrage: Apple AirPods dominieren weiter deutschen TWS-Markt apfelnews.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apfelnews.de Daily Mail and Mail on Sunday newspapers.
A Counterpoint Survey found that 72% of Germans will decidedly choose Apple s AirPods on their next purchase in the next 18-24 months
Apple will continue to dominate Germany’s TWS (True Wireless Stereo) market with 72% of the respondents in a Counterpoint Research Consumer Lens user survey preferring the brand for their next purchase, followed by Samsung and JBL. Besides, the survey, conducted in early 2021, reveals that more than 40% of the current TWS users in Germany plan for the next TWS purchase in a year or less. Based on the respondents’ price preference for their future purchase, the ASP (average selling price) will increase, with the €101-€200 price band having a stronger grip.