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Building a following in any new industry is tough. When the industry has a century of prohibition propaganda, it can be even more challenging.
Businesses in the cannabis industry have the insurmountable task of overcoming a long list of problems that come with marketing their products. And since the industry is highly regulated, there are endless challenges to promote any cannabis brand.
What Makes Cannabis Marketing Difficult?
For starters, according to the United States Controlled Substances Act, marijuana is in the same category as heroin, LSD and MDMA. The rules for posting about cannabis on social media are limiting. Advertising giants like Facebook, Google and Instagram aren’t taking any chances, and these bottlenecks make it difficult for businesses to market their brand.