gen x generation that felt disconnected and couldn t change the world as opposed to the baby boomers. they don t feel they want to vote or get involved, but other ways they want to change the world. here s one way i think they ll change the world maybe indirectly. i look at that poll that they took asking these young people, you know, if you re going to vote, how did you make up your mind? debates, family and friends, news, associate media. way down at the bottom of the list television ads, 5%. think about the viewing habits about young people it s about dvring things and tivo. look at this election. how much money is spend on ads? how dependent they are running ads. if this is the future, imagine campaigns 20 years from now. i m skeptical when you ask voters to tell you how they make their minds. they say negative ads dope won work. who watches it live anymore. everybody is dvr-ing.