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Groups Worry New Text Message Spam Filters Aren t Being Built Transparently, Could Harm Legit Outreach Efforts

Tue, Apr 27th 2021 3:23pm Karl Bode As we noted recently, the wireless industry has been developing a new trust score to determine who is or isn t worthy of being able to send text message spam. The system is being contemplated after the 2020 election saw no shortage of text messaging spam that wireless subscribers found it difficult if not impossible to properly opt out of. The problem: a growing roster of groups are worried about the transparency of the process, noting that the Milan-based company (Kaleyra) running this new Campaign Registry hasn t been forthcoming or consistent when it comes to details of the system, launching in June.

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