Costa Group is Australia’s leading grower, packer and marketer of fresh fruit & vegetables and operates in five core categories: berries, mushrooms, glasshouse tomatoes, citrus and avocados. Operations include approximately +7,200 planted hectares of farmland, 40 hectares of glasshouse facilities and three mushroom growing facilities across Australia. Costa also has s blueberry farms in Morocco…
Principals creates Mush-Boom brand for Costa Group
December 17, 2020 9:38
Branding agency Principals has created Mush-Boom, consolidating Costa Group’s three mushroom brands into one.
The announcement:
Branding agency Principals has helped Costa Group consolidate its mushroom range from three brands to one with the launch of Mush-Boom.
Costa Group is Australia’s largest horticultural company and a major supplier of produce to food retailers in the country. Until recently, the business had three different local and international
mushroom brands in-market. Costa Group engaged Principals to consolidate these brands.
The team worked with Costa to craft a strategy that gives mushrooms the status they deserve and highlights the unexpected health benefits of the humble mushroom.