this out with customers who are running it, paying for it, you know, they re saving around two thirds of the herbicide, so they re only applying a third of their herbicides. so that s significant from a cost perspective. at this year s show, we re focused on the cotton production system. as we go through each of these steps, we ve been focused on how is this done in cotton production? and you get to this part of the booth and we re talking about when we harvest cotton and the importance of traceability in cotton overall. so, for example, every bale of cotton that comes out of the field has an rfid tag in it. so think about an apple airtag in each bale of cotton. and that s really important because traceability matters. so it s notjust data in terms of to help farmers grow their crops. it s also data for the whole kind of chain to the finished product, the entire value chain. and that s the unique opportunity we have because of what we can do with data in terms of collecting it and turn
so do you agree we dan that a lot of these plants are going to shut down? if. well, they won t have any option. as dan said, you cannot there from a cost perspective from a cost perspective comply with any of this. and most likely other regulations will get in the way of your ability to do that. dan was mentioning all those pipelines. how are you going to get the permits to make that happen, okay? is so the cost will simply be too much, and so the only other option is to turn to renewables or shut down. and so the people who are having to make these business decisions now, seven years is a long sounds like a long time, but it s a short time in terms of the lead time you need when you are an energy producer to make transitions. so this is deliberately designed to make people start making the transition that they wouldn t otherwise be making now under existing clean air laws and rules and hoping that they can force them to do that, the