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How AI software is helping DTC beauty brands to shine

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

United statesCosmeticsdesign united statesMelissa bridgefordWizard conversational commerceWith wizardUnder lunaBrand innovationFormulation amp scienceMarket trendsEauty tech and digitalSkin careHair careOlour cosmeticsBeauty techBeauty brandsPersonalised beauty

ESW study stresses how Millennial and Gen Z s curiosity is determined by value

A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.

United statesCosmeticsdesign united statesLifestyle brandsClarissa schealerGlobal voices consumerBrand innovationMarket trendsSkin careOlour cosmeticsGen zConsumer trends

Beauty trends: AI, omics and personalized probiotics

While hero beauty ingredients like collagen and biotin are nothing new, how they’re being dispensed is getting an upgrade.

Scott dickerRaya khaninPaula simpsonProduct development branding consultantMarket insights directorScience leadProduct developmentBranding consultantSkin dossierCassandra sternCosmeticsdesign united statesBrand innovationFormulation amp scienceEauty tech and digitalEauty from withinSkin health

Beauty trends: AI, omics and personalized probiotics

Beauty trends: AI, omics and personalized probiotics
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Raya khaninScott dickerPaula simpsonProduct development branding consultantMarket insights directorScience leadProduct developmentBranding consultantSkin dossierCassandra sternCosmeticsdesign united states

Coming soon: Beauty-from-Within webinar

Whether it’s a scoop of collagen in your morning coffee for younger looking skin or a biotin capsule to thicken your hair, there is no shortage of ingestible beauty products that promise to make you glow from the inside out. But how do they achieve this, what are consumers looking for and what can we expect from the category?

United statesJames charlesPaula simpsonRaya khaninScott dickerDanielle mastersonProduct development branding consultantNutraingredients united statesIngredients united statesMarket insight directorScience leadProduct developmentBranding consultantNutribloom consultingCosmeticsdesign united statesDeputy editor