In light of this movement, formulation approaches to optimize naturally focused, new age deodorants are outlined here. Current market examples also are provided. An evolution toward plant-based, resource-renewable and environmentally sound technologies is transforming the antiperspirant and deodorant category.
Continued demand for brightening products drives R&D to search for approaches that optimize and further advance such cosmetics. In relation, this article reviews types of brightening agents, their mechanisms and corresponding action pathways.