Formulating Forum: Terms and Condition(er)s for Today’s Consumers February 1, 2021 Contact Author Nicola Lionetti, Rigano Labs, S.r.L., Milan
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A natural look, youthful appearance, protection from the environment and more are everyday expectations from consumers when it comes to intensive use and aesthetics-related products. Key demands concern mildness and sustainability, in particular, conjugated as complete respect for delicate cutaneous and hair structures. Treatment efficacy also should be sensorially perceived almost immediately and even after the product’s use.
In hair cleansing formulations, a great variety of chemical structures may be encountered, such as surfactant systems that are standard and cheap, mild and well-tolerated, green and eco-friendly, etc. On the contrary, in the field of conditioning systems, an overview of commercial product labels shows fewer vehicles and conditioner combinations. Such intensive repetition might be jus