As California deals with the impacts of climate change, rising labor costs and worker shortages, Corto Olive president Cliff Little believes planting more.
While upholding the highest standards in the industry, a local agricultural trade association also seeks to educate the public on what to look for when they’re buying olive oil. The California Olive Oil Council (COOC)
I was drawn in by fancy labels, lower-to-middle price points, and smart terms like “cold pressed” and “extra virgin” but I never actually knew what I was buying.
The hosts explained how setting the trajectory of your company can often begin with a single pitch and sampled a variety of new innovative products, including bitter libations, zero-sugar sausage snacks and plant-based scallops. We also meet David Garci-Aguirre of Corto Olive, a super-premium brand of extra virgin oil that emphasizes freshness from harvest to plate.