Actual Experience PLC - Bath, England-based analytics-as-a-service company - Appoints Iain McCready as chief executive officer. He will join the board of the company as an executive director with. | May 26, 2023
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Several advantages in the e-commerce market majorly driving the North America and Europe visual search market
The primary growth driver of the North America and Europe visual search market is the several advantages that visual search offers in the e-commerce domain. Only about 30% of an e-commerce seller online catalog is discovered by its customers, where some products are displayed several times with similar searches. The rest of the catalog remains undiscovered owing to the lack of specific recommendations and searches. Thus, visual search opens up the whole catalog to be discovered by the customers. Additionally, visual search is also an excellent cross-selling tool along with reducing basket abandonment and saving users from the annoying process of vague product searches.