CIC Partnership Boosts Bullets Commercialization Drive
By Mphatso Sam
Blantyre, May 14, Mana: Nyasa Big Bullets says its three-year partnership with Corporative Insurance Company (CIC) will boost its commercialization drive as it will add value to the game of football in the country.
Bullets Chief Executive Officer, Suzgo Nyirenda said this recently at the club’s offices in Blantyre during the signing ceremony of the partnership agreement with the CIC.
By partnering with Bullets, according to Nyirenda, CIC will have brand awareness, exposure, positioning and marketing of its product while Bullets will bring in numbers of potential insurance clients to CIC including players, officials and supporters.