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Citrix has appointed Pilkku Aasma as its new Vice President of Partner Sales in the EMEA region. She follows Daren Finney, who was promoted to Chief Operating Officer for the Citrix channel organization worldwide. Both roles report to Bronwyn Hastings, Senior VP of the Worldwide Channel Sales and Ecosystem. Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft. Most recently she led the Small, Medium & Corporate Segment sales and marketing in Germany. Prior to that she had direct responsibility for Microsoft’s 40,000 partners in Germany and held various sales and operations leadership roles in Western Europe, and Central & Eastern Europe.

France generalCity ofUnited kingdomBronwyn hastingsPilkku aasmaDaren finneyInternational business management at concordia universityLondon business schoolKellogg school of managementNorthwestern universityVice presidentPartner salesChief operating officerWorldwide channel salesCorporate segmentWestern europe