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Big Hit Global CEO Lenzo Yoon on K-Pop, BTS, their fans and the future of the global entertainment industry

Big Hit Global CEO Lenzo Yoon on K-Pop, BTS, their fans and the future of the global entertainment industry March 17, 2021 That statement of intent was made by Big Hit Entertainment Global CEO Lenzo Yoon, during a speech delivered yesterday (March 16) for SXSW Online. In the virtual keynote, Yoon shared insights on Big Hit’s strategies past and present, and the role he believes the company will play in shaping the global entertainment industry of the future. He also revealed that Big Hit is getting ready to expand its presence in Japan and the US. Yoon’s appearance at the virtual event comes at a pivotal moment for the company.

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