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Transcripts for BBCNEWS The Media Show 20211128 05:50:00

distinguish between a story which cuts through, which is simply a story we are all aware of and one which has impact, which is a story which shifts how we feel. exactly. think to yourself, well that s really make a difference to voters next week, next month, or particularly when they arrived at the ballot box on the next election arrives, and there really are very few of those because it if we look back over the coronavirus, for instance, coronavirus itself, a massive turning point for public opinion, but throughout that, various different things going, dominic cummings and his speech in the rose garden of downing street, that attracted a lot of attention at the time and there was discussion about what the massive impact that might have, but actually, think of it this way, if that hadn t happened, if none of that had occurred, with the polls really be in a statistically significant difference from where they are now? i think it s difficult to argue that they wait. but when it comes to

Transcripts for BBCNEWS The Media Show 20211128 15:50:00

but, of course, these things always have the potential to make a difference, so we are on the lookout for what really makes a change but very few things do. it sounds like i should distinguish between a story which cuts through, which is simply a story we are all aware of, and one which has impact, which is a story which shifts how we feel. exactly. think to yourself, will this really make a difference to voters next week, next month, or particularly when they arrive at the ballot box when the next election arrives, and there really are very few of those because it if we look back over the coronavirus, for instance, coronavirus itself, a massive turning point for public opinion, but throughout that, various different things going, dominic cummings and his speech in the rose garden of downing street, that attracted a lot of attention at the time and there was discussion about what the massive impact that might have, but actually, think of it this way, if that hadn t happened, if none of

Transcripts for BBCNEWS The Media Show 20211127 16:47:00

it sounds like i should distinguish between a story which cuts through, which is simply a story we are all aware of, and one which has impact, which is a story which shifts how we feel. exactly. think to yourself, well that s really make a difference to voters next week, next month, or particularly when they arrived at the ballot box on the next election arrives, and there really are very few of those because it if we look back over the coronavirus, for instance, coronavirus itself, a massive turning point for public opinion, but throughout that, various different things going, dominic cummings and his speech in the rose garden of downing street, that attracted a lot of attention at the time and there was discussion about what the massive impact that might have, but actually, think of it this way, if that hadn t happened, if none of that had occurred, would the polls really be in a statistically significant difference from where they are now? i think it s difficult to argue that they w

Transcripts for BBCNEWS The Media Show 20211127 00:50:00

massive turning point for public opinion, but throughout that, various different things going, dominic cummings and his speech in the rose garden of downing street, that attracted a lot of attention at the time and there was discussion about what the massive impact that might have, but actually, think of it this way, if that hadn t happened, if none of that had occurred, with the polls really be in a statistically significant difference from where they are now? i think it s difficult to argue that they wait. but when it comes to something like the vaccine campaign, that really did make a lasting impact that has lasted for all the way through now and may last into the future, but will that even last until the next election? it remains to be seen. instead, it s about how the stories come together to form a broad narratives in the minds of voters about the way they think about politicians, with a can trust, who they think is effective, they think it s competent, and who they think will do

Transcripts for BBCNEWS The Media Show 20211127 00:49:00

police officers in september 2019, just before the general election was launched. that was similarly criticised for being bumbling, and jeremy vine has talked before about how he would two separate speeches where borisjohnson actually bumbled in the same way at an event, as if it was part of his shtick. so i don t think this will have a lasting impact, but, of course, these things always have the potential to make a difference, so we are on the lookout for what really makes a change but very few things do. it makes a change but very few things tie- things do. it sounds like i should distinguish - things do. it sounds like i i should distinguish between things do. it sounds like i . should distinguish between a story which cuts through, which is simply a story we are all aware of and one which has impact, which is a story which shifts how we feel. shifts how we feel. exactly. think to shifts how we feel. exactly. think to yourself, - shifts how we feel. exactly. think to yourself, w

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