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Google s search engine is one of the wonders of the technological world. Think about it the way we use the internet and access information would be dramatically different if we had to manually visit websites one at a time and sift through content to find information.
Most of the time, most of us wouldn t even know where to start. Instead, in a fraction of a second, you can type in a query and Google will give you a list of results in a ranked order that it thinks are a match for what you re trying to find.
Of course, Google is focused on making search better, which means that it makes changes to the algorithm that powers those results. Over the past few years, those changes have been focused on figuring out what users are looking for by making Google better at understanding natural language.