How to Choose the Right Clients for Your SEO Agency & Avoid Toxic Ones
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Images by SEOMonitor. Used with permission.
Many metaphors and comparisons have shaped the agency-client relationship, but the marriage analogy remains the most persistent. From the onboarding-honeymoon phase to the anniversary one, and all through the dreaded divorce, there is no step left unreferenced.
And as with any good marriage, being picky is crucial.
But how do you define what to be picky about?
Prequalifying leads might seem like a never-ending dating phase. There are so many things to take into account and no clear answer yet. Plus, you need to put a lot of time into it. And maybe that client will prove alright, eventually, so why not jump straight to the task at hand?