hello and welcome to bbc news. i have the top stories. with british supermarket prices spiralling fast, rishi sunak is promising more seasonal visas for farming. promising more seasonal visas forfarming. that promising more seasonal visas for farming. that story coming up for farming. that story coming up later on. but first, one of the world s biggest car makers, stella ntis, which produces vauxhall cars here in the uk, has urged the government to renegotiate part of its eu trade deal or run the risk of making the business unsustainable. stellantis, whose brands also include peugeot, citroen, chrysler and fiat, says its concerns are related to electric vehicles. stellantis says the surge in the cost of raw materials has made some of the conditions of the post brexit deal signed in 2020 are no longer achievable. our economics editor faisal islam has the story. electric vehicle manufacturing is supposed to be the future of the car industry, replacing these conventional cars, b
opportunity of ai, while more junior staff further down are already using ai for their jobs, the really interesting thing is this generational split we are seeing emerge between the people who don t know the threat or opportunity and staff who are already using. and staff who are already usina. . , ., and staff who are already usina. ., i. ., and staff who are already usina. . ., ., , and staff who are already usin.. ., ., ., , ., using. have you heard any ad scri ts using. have you heard any ad scripts or using. have you heard any ad scripts or copy using. have you heard any ad scripts or copy written - using. have you heard any ad scripts or copy written bay i using. have you heard any ad scripts or copy written bay al | scripts or copy written bay ai yet, how does that sound to you, like an intelligent teenager? you, like an intelligent teenauer? ~ , ., teenager? absolutely, we are ruil , teenager? absolutely, we are guilty. our teenager? absolutely, we are guilty. our own te
small. ., , , ., expenditure, that is pretty small. , ., ., ., small. there has been a lot of talk about small. there has been a lot of talk about the small. there has been a lot of talk about the invoking - small. there has been a lot of talk about the invoking of - small. there has been a lot of talk about the invoking of a i talk about the invoking of a constitutional amendment, a constitutional amendment, a constitutional clause which would allow president biden to ignore the debt ceiling, and i wonder, i guess it gets us back to so the politics again, if you think it would be helpful if we were to ignore these ceilings and allow government to go through the kind of to ing and fro ing over individual spending decisions, it is worth pointing out that every element of what the government wants to spend right now has been signed off by congress, it isjust now has been signed off by congress, it is just that when you add it all up, it goes above the debt ceiling. and above the debt
marketing budgets been cut, what we are seeing people trying to adapt and change and move towards more digital channels to respond to that. is that because digital channels are cheaper or you get more bang for your buck? it are cheaper or you get more bang for your buck?- are cheaper or you get more bang for your buck? it can be both, digital bang for your buck? it can be both, digital channels - bang for your buck? it can be both, digital channels can - bang for your buck? it can be both, digital channels can be| both, digital channels can be cheaper but people are trying to work out ways of combining digital with tv, radio, traditional media that means people get to see their products advertised on multiple different channels, while at the same time being quite cost effective. the same time being quite cost-effective. cost-effective. talking of savinr cost-effective. talking of saving money cost-effective. talking of saving money in - cost-effective. talking of saving money in fu
are also present. with an eye on digital, ai is being looked at as future tool for the industry along. but with budgets stretched in a cost of living crisis, how is the industry evolving and managing to deliver for less? let s hear now from ruth mortimer, the global president of advertising week europe. with so much economic uncertainty right now, how is the industry responding? are budgets being cut? our messages being adapted. one ofthe our messages being adapted. que: of the biggest things we are seen as marketers exploring new channels to deliver their messages, wejust channels to deliver their messages, we just heard channels to deliver their messages, wejust heard on the bbc profit margins for supermarkets are sometimes just three or four supermarkets are sometimes just three orfour in, on an item costing £2 50. that s an enormous issue and we often see