within minutes the hash tag was flooded with photos of cops manhandling persons. this tweet reads, you might not have known this, but the nypd can help you with the kink in your neck. do you think they are being sarcastic? and the other says free massages. and offering hair care advice to the young and ambitious citizen of the neighborhood. they responded to the disaster saying, quote, people are free to do what they want, but we are getting our message to the communities. we will not be deterred from our social media objective. isn t that the issue that the message is not for social media? it backfires no matter what? social media it really does. this turned into a bebacle. i was born and raised in the bronks. i took the nypd test and declined the job. i saw this coming and i knew i would be screwed at some point