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Systemic change in terms of the way we produce, consume and treat the environment needs to happen live – in our brains, corporate board rooms, and parliaments. In order to better understand how people around the globe perceive a transformation from a linear take-make-waste economy to a circular refuse-reduce-rethink society, the Vienna-based non-profit organization REVOLVE Circular (www.Revolve.media/Circular) and the Copernicus Institute of Sustainable Development at the Utrecht University (https://bit.ly/3tkzrIf) will launch #ImagineCircularity (www.Imagine-Circularity.world) on 19 April 2021 – the first ever survey seeking to understand how people around the globe envision a more circular economy.