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Coors aims to sell you beer and seltzer in your dreams - literally
Updated Jan 27, 2021;
Posted Jan 27, 2021
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You will see this ad the night before the Super Bowl - in your dreams.
“During the Big Game, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space – so much so that Coors is legally locked out from playing on TV screens nationwide during the Big Game,” Coors said in a news release.
Coors said it worked with Dr. Deirdre Barrett, a psychologist, author and expert on dreams, to create “a film with specific audio and visual stimuli to induce the most refreshing dream you’ll have all year. Using Targeted Dream Incubation – the science of guiding dreams – Coors will shape and compel your subconscious using a stimulus film, and an eight-hour soundscape throughout the night, to trigger you to dream the Coors Big Game ad.”