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In 1993, Lagunitas was just starting up, and breweries as varied as Stone, Victory, Dogfish Head, and Smuttynose did not exist as commercial concerns. In 1993, there was no Brewers Association, never mind a definition from that group defining a craft brewer or a craft beer. In 1993, brewpubs and India pale ales were still
In March 1996, August Busch III, then-chairman of Anheuser-Busch, the world’s largest brewer, told a national conference of wholesalers that they had better start thinking solely of A-B brands when it came to distribution. “Each of you,” Busch told the crowd, “must exert your undivided