European Picota cherry farmers predict excellent season
As the start of the European Picota Cherry season approaches in mid-June, the farmers who are growing this exclusive European variety are following rigorous quality control procedures that grant the Picota its DO (Denomination of Origin) status. This seal certifies its exceptional sweetness, traceability, and European quality. From the handpicking of each individual cherry to its unique health benefits, the sustainable and traditional production of the Jerte Picota cherry is an example of European fruit production at its finest.
Picota cherry growers in the European Jerte Valley are looking forward to an abundant harvest following this year’s annual cherry blossom, signalling the start of the European Picota season, which lasted for almost 3 weeks in April. The arrival of the blossom in the sunny weather meant that the valley enjoyed one of the most impressive blossom landscapes of the last few years.