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Hermès and LVMH Stocks Are As Trendy as Their Handbags

Provided by Dow Jones By Rory Satran Off Brand is a thrice-monthly column that delves into trends in fashion and beauty. FOR MOST of us, Valentine s Day during the pandemic involved a slightly nicer dinner at home, if anything at all. But for Creed superstar Michael B. Jordan and his girlfriend, Lori Harvey, it meant renting out a public aquarium its floor strewn with rose petals a sushi feast and a bounty of presents. Among the gifts the besotted Mr. Jordan offered Ms. Harvey was a certificate of stock in Hermès, the French luxury brand. The tabloid press chronicled the entire romantic extravaganza, but that stock certificate is what people are still talking about.

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