now it s your turn to cry cry me a river cry me a river you know, justin timberlake leaving n skoik becomes a model for what can be done. yes it s your girl you talk about people who are always going to be bigger than their group, that was beyonce. you ready? she puts out her single album in 2003. first single is crazy in love. it s got this incredible sample. that catches your ear. beyonce hasn t opened her mouth yet, and you re already hooked on that song. i looked so deep in your eyes i remember being asked once, christina or britney? i said, beyonce. got me looking so crazy right now your love s got me looking to crazy right now crazy in love. that s how it begins. it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. beyonce! naughty girl in the early 2000s the industry was so dominated by pop sensations and booming cd sales
breakfast an intro for dessert somebody order pancakes it s essentially him rapping about how badly he wants to be a rapper. god saved my life. so he has me here for a reason. jesus walks college dropout was a cool first album. i told her to drop over in your new whip there s some great singles on there, but late registration to me is when it all came together. that s an incredible record. i ve got to testify come up in the spot looking extra fly he did what the rock stars used to do, which was to indulge his narcissistic fantasies through the medium of music. before the day you die you gonna touch the sky rappers weren t really doing it. musically it was brilliant. what is the narrative of the 2000s? well, it s the backpack-wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music
i m stopping you for because i m young and i m black and my hat s real low do i look like a mind reader sir i don t know jay-z represented you can have real longevity in hip-hop. for the longest time new york had been the center of the world in hip-hop. the south for the most part hadn t made itself heard. that started to change in the 2000s. and you re getting outkast. and outkast is amazing. outkast became rap s beatles in the 2000s because we found both but particularly andre becoming more obsessed with a kind of adventurous landscape of music. hip-hop knew about outkast. but then they come out with an album speakerboxx and the love
that s right, hove even if he was rapping about some of the same things everybody else was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing a new language. i really loved the black album. for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. i figured maybe we d art a capella with if you re having girl problems i feel bad for you son i got 99 problems but a bitch ain t one, hit me. fools that want to make sure my casket s closed yeah, that s money. rick rubin created so many classic hip-hop records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that s rick rubin 101. i pull over to the side of the road i heard son, do you know what
what s interesting about the 2000s is you had a group of hip-hop producers who were crossing over and topping pop charts. kanye is another one. you know, he s producing and working with jay-z and alicia keys and ludacris and janet jackson. but you know, in there he wants to be his own star. so he releases his first album, the college dropout. the first single for college dropout was a song called through the wire. i spit it through the wire kanye west gets into a car accident in los angeles and in the hospital with his jaw wired shut he records the song. somebody order pancakes it s essentially him rapping about how badly he wants to be a rapper. god saved my life. so he has me here for a reason. college dropout was a cool