| 16 April 2021
Intelligence cloud for streaming media firm Conviva has announced that its streaming insights data will be integrated with ServiceNow telecom and media industry solutions to enable media, entertainment and telecom companies to deliver proactive customer care for OTT streaming services.
Diagnosing incidents faster and more accurately is critical and providing a more informed and proactive customer care experience when service issues arise has become a key area for streaming providers to differentiate themselves. Conviva’s integration with ServiceNow is designed to deliver the data and insights for providers to meet these needs and deliver great customer service. The enhanced customer experience while reducing average issue resolution times and churn is seen a win-win for streaming providers and their customers.