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Study: Car dealer websites are terrible & how it can be fixed

A new study shows, with more customers looking online for their next car buying experience, how even a few words online can decide the fate of a sale for car dealers.Shift Digital's Winning Strategies for Converting Shoppers to Buyers, states that a car dealer's website shouldn't list more than 4 Call-to-Action (CTA) on their webpage, which shows the vehicle details.

Car Dealer Websites Are Truly Terrible, New Study Shows How To Fix Them

A new study suggests dealers avoid using overly forceful language on their websites and ensure they are optimized for smartphone users

Online Car Shopping: Making Sales or Turning Customers Away?

/PRNewswire/ Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term.

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