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According to Boats Group, Newcomers Are The Largest Segment Submitting Leads Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights - Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on a Boats Group portal resulted in a boat sale - Of the total purchases made by people that submitted a lead on a Boats Group site, 36% were new boats - People with no prior evidence of boat ownership made up 56% of Boats Group s users submitting leads

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