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The Converse Weapon’s slogan was fittingly “more of NBA’s big guns are wielding a new Weapon.” That was a humble nod to the players who filled the popular leather sneaker like Magic Johnson, Larry Bird, Isaiah Thomas, and Mark Aguirre (to name a few.)
Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.