Concepts x Converse “Southern Flame” Pack
In 1891, James Naismith drafted the 13 original rules for the game of basketball while teaching at the YMCA training school in Springfield, MA. The equipment? Two peach baskets and a soccer ball. Little did he know that it would serve as the foundation of the sport’s rich 130-year history, which has produced legends, created unforgettable moments and broken cultural barriers that today reach far beyond the town of Springfield.
It’s no small coincidence that both Converse and Concepts call Massachusetts their home and often look to the sport’s storied roots to inform their future. Like the game itself, Converse has evolved over its 110+ year history – entrenched in the threads of various sub-cultures and communities since the 1917 introduction of the Non-Skid basketball shoe, now recognized as the iconic Chuck Taylor All Star.